Director of Marketing - Barcelona Wine Bar
Dallas, TX
Barcelona Wine Bar is more than a place to eat, its a lifestyle brand that embodies warmth, connection, and community.
Description of Position
Driving strategic and creative marketing initiatives for a storied, yet growing, brand like Barcelona requires an unconventional approach. The marketing leader for Barcelona will understand the brand’s history, strengths, and opportunities. Candidates with leadership abilities rooted in out-of-the-box thinking—backed by an expert understanding of marketing fundamentals—will be successful in this role.
The next phase of brand-building will offer opportunity and challenges to a hungry marketer looking to grow, direct, and influence what’s ahead and, ultimately, the brand legacy.
● Further define and shape Barcelona’s brand identity—and fiercely protect it as the brand grows
● Be an omni-channel marketing visionary—tapped into like-minded aspirational companies, industry trends, innovations, and the competitive landscape
● Get work done—in managing and leading all brand marketing efforts within a roll-up-your-sleeves work environment, it’s critical for this leader to be both self-motivated and self-sufficient in driving a high volume of projects forward, and supporting team members in doing the same
● Lead & develop the execution of a comprehensive marketing strategy including, but not limited to: storytelling across platforms (every asset created is an opportunity to tell our brand story), social media campaigns & management, influencer & brand partnerships, website optimization, paid search & social, events, pillar marketing programs, and more
● Collaborate with all departments internally and hosts of vendors externally—internally, if you’re not serving a guest of our restaurants, you’re serving someone who is—or you’re collaborating with many other departments to ensure project plans are operationally sound (culinary, beverage, HR, etc.); we also work with PR, technology, and creative agencies as stewards of the brand
● Give back—help manage cause marketing and what that looks like on a larger scale for Barcelona in the future
● Coach and support our local field teams on engaging with the community, fostering impactful partnerships and lasting relationships that result in sustained, renewable guest traffic into our local neighborhood restaurants (we’re the anti-chain)
● Prove that marketing works—mine data, insights, and results to quantify and qualify the success of campaigns and projects driven by marketing
Why work with DFRG?
Work as a true partner instrumental in the growth of the brand nationwide while being backed by an iconic institution in the industry, Del Friscos Restaurant Group.
Be a part of a restaurant brand that has stellar reviews in all markets
Working with an award-winning design-focused team
Working with proven hospitality visionaries who don’t sacrifice quality for cost
Reporting Structure
The Director of Marketing will report to the VP of Brand Marketing and will work closely with Mia Meachem, CMO.
Notable Press
Barcelona Wine Bar has received multiple accolades and press nationally, including but not limited to:
Check Out The 3 Most Popular Restaurants In Boston’s South End –– CBS Boston
US Fireplaces to Cozy up to This Winter –– Venue Report
Top Women in Metro New York Foodservice & Hospitality 2019 –– Total Food Service
D.C.’s Destination Spanish Restaurants –– Eater DC
It's A Woman's World: Kaline Capps, Executive Chef, Barcelona Wine Bar –– CTbites
16 Great Vegetarian-Friendly Restaurants in Nashville –– Eater Nashville
Best Outdoor Dining in Philadelphia –– Zagat Philadelphia
RiNo’s Newest Patio Comes With Wine and Tapas –– Eater Denver
Wine Spectator Awards –– Wine Spectator
The World of Fine Wine Awards –– The World of Fine Wine
qualifications
Love marketing in all its forms
Have an unquenchable thirst for what’s new & next and trending on social media
Be experienced at driving brand strategy and execution
Know a thing or two about restaurants (we welcome the food-obsessed)
Have a degree in marketing, communications, or similar
Draw on 5-7+ years of past professional experience to propel Barcelona to the next level
Manage competing/evolving priorities daily with ease and flexibility, levering organizational rigor
Strong attention to detail, organization skills and the ability to manage multiple, competing priorities.
Conveys a sense of urgency and projects a positive, proactive desire to support a broad range of initiatives.
Self-starter, highly-motivated, high-energy
Highly organized. Able to create and implement the systems and tools
High degree of personal integrity and professionalism
Comfort with uncertainty: we are a growing, entrepreneurial concept, with all the challenges and wonders
Ability to interact positively with supervisor, management, coworkers, members, and the public to promote a team effort and maintain a positive and professional approach.
Ability to produce a high volume of work in a timely manner, which is accurate, complete, and of high quality.
Interested in learning more or know the right person? Email mandeep@hhcsearch.com
About the Company
Based in Irving, Texas, Del Frisco's Restaurant Group, Inc. is a collection of over 70 restaurants across 16 states and Washington, D.C., including Del Frisco's Double Eagle Steakhouse, Barcelona Wine Bar, bartaco, and Del Frisco's Grille. Del Frisco's Double Eagle Steakhouse serves flawless cuisine that's bold and delicious, and offers an extensive award-winning wine list and a level of service that reminds guests that they're the boss. Barcelona serves tapas both simple and elegant, using the best seasonal picks from local markets and unusual specialties from Spain and the Mediterranean, and offers an extensive selection of wines from Spain and South America featuring over 40 wines by the glass. bartaco combines fresh, upscale street food and award-winning cocktails made with artisanal spirits and freshly-squeezed juices with a coastal vibe in a relaxed environment. Del Frisco's Grille is modern, inviting, stylish and fun, taking the classic bar and grill to new heights, and drawing inspiration from bold flavors and market-fresh ingredients.
At Barcelona, we pride ourselves in preparing tapas both simple and elegant using the finest seasonal picks from local markets and unusual specialties from Spain and the Mediterranean. The flavors are bold and the ingredients speak for themselves. Barcelona also offers an extensive selection of wines from Spain and South America and is one of the largest importers of Spanish wines in the United States. Barcelona serves 40 wines by the glass and we are constantly expanding and refining our wine offerings.
Established in CT in 1996, there are now 15 restaurants located in Connecticut, Colorado, Georgia, Massachusetts, Tennessee, Philadelphia, Virginia, and Washington D.C.