Barteca creates restaurants where great food and attentive service are fun, stylish and accessible.

Description of Position

The Director/VP of Marketing is responsible for managing the marketing department and will be instrumental in executing the vision of portraying the company as a true "lifestyle brand." More specifically, the Director/VP of Marketing will:

• Direct a department of four:  Art Director, Social Media Director, Assistant Marketing Director and Graphic Designer
• Direct and develop social media campaigns and content working with Social Media Director
• Protect and Develop the three brands Barcelona Wine Bar, bartaco, and Barteca Restaurant Group (Barteca is an employee and investor brand) The restaurant brands lead.
• Work closely with the Creative Director to ensure that all branding is consistent across both concepts, from PR to collateral; from social media to internal communications, etc.
• Point of contact for outsourced national PR firm, Bullfrog + Baum
• Work with team of Directors overseeing both brands to discuss and create initiatives, maintain brand integrity, and provide marketing and promotional support to all restaurants
• Meet with ADs/GMs/Chefs on a weekly basis to help support their charitable outreach, event appearances, social media needs, cooking classes and demonstrations and customized programs
• Maintain the systems designed to help work flow, including but not limited to:
  • Ordering of bartaco menus and printed collateral the is the responsibility of the marketing department
  • Supporting the training department by editing their manuals, guides, one-sheets, collateral and then handing them over to design, approving printing needs
  • Supporting the recruiting department by editing all collateral used on site at fairs; designing and ordering all promotional items for distribution
  • Supporting the beverage department in a similar fashion
  • Supporting the catering department in a similar fashion
  • Selection, design and production of all e-commerce items for both brands
  •  Direct all public appearances at food festivals, media requests, large-scale outreach for both brands
• Direct and approve copy for all collateral, PR and internal communication, including company newsletters and company-wide announcements
• Evaluate and meet with the companies that provide the following:
  • Aggregation of all social media commentary, including quarterly meetings to discuss meaningful analytics (Sprinklr/NBA)
  • Online ordering provider for bartaco (OLO)
  • Potential partners for comment collection (Tattle pilot, etc.)
  • Potential partners for email platforms, e-commerce, etc.
  • Website design working towards re-launch
• Travel to all restaurant locations to determine ways to work with community leaders and community partners that make sense for our brands (i.e. bartacolovesart; BWB resident cards in Inman Park, etc.)  Communicate with GMs and ADs to get projects approved and moving along.
• Work closely with HR to provide proper verbiage/images for recruiting ads
• Create videos that explain our culture for both internal training and recruiting purposes; social media (PROJECT PENDING)
• Provide President/CEO/COO/Dir of Culinary with weekly updates on marketing initiative

Why work with Barteca?

• Working with one of the fastest growing restaurant brands as noted by Restaurant Business Online. This position will be a true partner to and instrumental in the growth of the brand nationwide. UPDATE: Read more about Barteca's recent investment by General Atlantic. 
• Ability to market two very different concepts and gain experience in both upscale markets and more of a fun festive atmosphere.  Increase diversity in your portfolio. 
• Be a part of a restaurant brand that has stellar reviews in all markets
• Working with an award winning design focused team 
• Working with proven hospitality visionaries who are quality focused 
• Location flexibility as the company continues to grow

Reporting Structure

The Director/VP of Marketing will report to Jeff Carcara, President and will work closely with Sasa Mahr-Betuz, Co-founder. Your team can be found here: Marketing Team.

ABOUT THE CHEFS

Barcelona Wine Bar has attracted top Chef's from a wide range of backgrounds. The team is a closely knit group of culinarians that have found a home with the Barcelona Wine Bar Concepts. Some notable chefs with links to their interviews include:

Christopher Lee, Culinary Director (2 Michelin Stars)

Frank Proto, Executive Chef New Haven

Steven Brand, Executive Chef Brookline

Emilio Garcia, Sous Chef Brookline

qualifications

• Strong attention to detail, organization skills and the ability to manage multiple, competing priorities.
• Conveys a sense of urgency and projects a positive, proactive desire to support a broad range of initiatives.
• Self-starter, highly-motivated, high-energy
• Highly organized. Able to create and implement the systems and tools 
• High degree of personal integrity and professionalism
• Comfort with uncertainty: we are a growing, entrepreneurial concept, with all the challenges and wonders
• Ability to interact positively with supervisor, management, coworkers, members, and the public to promote a team effort and maintain a positive and professional approach.
• Ability to produce a high volume of work in a timely manner, which is accurate, complete, and of high quality.
• Passion for the concept, cuisine and success of the brand in the given market.

Interested in learning more or know the right person? Email mandeep@hhcsearch.com

About the Company

Since 1996, Barcelona Wine Bar & Restaurant co-owners Sasa Mahr-Batuz and Andy Pforzheimer have been entertaining diners with flavorful small plates, daring design, and a welcoming atmosphere. 

At Barcelona, we pride ourselves in preparing tapas both simple and elegant using the finest seasonal picks from local markets and unusual specialties from Spain and the Mediterranean. The flavors are bold and the ingredients speak for themselves. Barcelona also offers an extensive selection of wines from Spain and South America and is one of the largest importers of Spanish wines in the United States. Barcelona serves 40 wines by the glass and we are constantly expanding and refining our wine offerings.

Today, we are the largest Spanish restaurant group in the United States with six locations in Connecticut: Greenwich, Stamford, South Norwalk, Fairfield, New Haven, West Hartford as well as locations in Atlanta, GA, Brookline, MA, South End Boston, MA Washington, DC and Reston, VA.

Inspired by the beach culture around the world, bartaco brings upscale street food with a coastal vibe in a relaxed and stylish environment. Served in small plates, the cuisine is rooted in the Mexican tradition but pulls from a broad palate of bold, spicy flavors from Asia, the Mediterranean and beyond. bartaco’s beverage menu is impressive starting with state of the art juicers that ensure freshly-squeezed juice in all of the unique cocktails, over 25 tequilas to choose from and imported beers. The stylish ambience, delicious food and cocktails create an unforgettable experience.

Notable PR

The Wall Street Journal

Restaurant News

instant interview

If you are excited about the position and know that you are right for the role, the easiest way to get to the top of the list is to submit a video interview. By clicking on the link below, you will be taken to a series of questions that will take less than 15 minutes to complete. It is a great way to stand out beyond your resume!